Just like every year the recently published Event Design Year Book 2014 gives an overview over the creative achievements and highlights of the events and live-marketing industry.
35 outstanding events are presented with informative text and opulent images. But this display not only looks back, but also wants to improve awareness for future trends in events. And aside from trends in the design of events, one can witness here a steep increase of “hybrid” elements such as mobile applications, social media and location-based services, which are integrated into the event concepts.
VOK DAMS is represented with two highlight projects. On the one hand, an extraordinary employee event, in which 30,000 guests celebrated an anniversary in a unique way, was included because of the impressive integration of employees into the program. And on the other hand, the Global Dynamic Launch of the Lamborghini Aventador LP 700-4 in Miami can be found in this year’s Event Design Year Book – a Live Campaign, in which the launch was generated content for the overall campaign.
Both projects have already been awarded with several national and international prizes.
