Geneva, 29 October 2014. MCI France has strengthened its creative client services through a merger with Yves Hunt, a former subsidiary of the Awak’iT Group.
Founded in 2008 by Antoine Alexandre and Arnaud Chouraki, Yves Hunt’s innovative experiential concepts and emotive events have successfully engaged and activated audiences across a number of client industries, including the healthcare and life sciences, automotive, FMCG and financial sectors.
From leading conventions to inspiring gala evenings, team building events and incentives, the agency’s original work has been recognised with a number of high-profile industry awards.
“We are delighted to be joining forces with the MCI Group,” said Antoine Alexandre and Arnaud Chouraki, who will now lead MCI France’s Meetings and Events division. “After our successful entrepreneurial adventure, we’re excited to be moving on to the next stage. Combining Yves Hunt’s dynamism with the MCI Group’s impressive global presence and best practices will allow us to embrace new challenges and gain experience in new markets.”
“MCI France’s impressive growth over the last few years is in line with the strategic vision of the MCI Group, and acquisitions to incorporate additional creative capacity to better engage our clients’ target audiences play a key role in this growth plan,” said Philippe Fournier, President of MCI France. “I’m delighted that Antoine and Arnaud have decided to join us and contribute to the MCI Group’s continued success in France and around the world.”
The MCI Group is the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. Yves Hunt’s clients will benefit from MCI’s global network of 57 offices in 30 countries.
