Conference and event bookings at Twickenham Stadium have soared in September, with a 52% increase in sales for the month, compared with the same month last year.
As the stadium begins the 12 month countdown to hosting the World Cup in September 2015, bookings at the venue have seen a marked increase across all types of event.
The sales increase has been driven through a combination of factors, including a strong drive to penetrate new market segments, exhibition sales and a healthy repeat bookings business fuelled by excellent service. September bookings included events for O2, Compass and EY, combining day conferences with team building experiences, including the rugby-themed Haka, dinners, receptions and exhibitions.
Head of Conference and Event Sales at Twickenham Experience Limited Samme Allen says: “We had an excellent start to the financial year, with an overall rise of 8% year on year. We are delighted to see this trend continue and have seen our busiest September on record. We are seeing an increasing requirement from corporate clients for added value activities, such as our team building and the core RFU values represented by Team Twickenham. The sales team have worked hard to achieve these results and I am delighted to see our team efforts bear fruit with a sensational increase in revenue.”
