The animated video is the first of its kind in the hospitality industry
As part of its 15th anniversary celebrations, Burj Al Arab Jumeirah, the world’s most luxurious hotel, has launched The Dream – a powerful motion graphics video that takes the viewer on a journey starting from the vision, to the arrival, to the unveiling, to the heart and finally to the promise of more to come.
The Dream – created specifically to commemorate this special anniversary – uses a unique double-exposure technique mirroring the aesthetic design of the hotel, its textures, vibrant colours and a kaleidoscope of Burj Al Arab patterns.
The Dream showcases a number of the hotel’s most recognisable locations, including its famed sail, helipad and 180m high atrium – the world’s tallest.
“Burj Al Arab Jumeirah always strives to find new ways of expressing its uniqueness to its many admirers across the world,” said Ross McAuley, Group Vice President of Brand, Digital and Loyalty at Jumeirah Group. “The hotel has always sought to be bold and innovative. This time the innovation is more artful, using carefully devised double-exposure filming techniques to bring elements of this remarkable icon to life with a dream-like narrative and a mesmerizing sequence of images. Another great example of Jumeirah’s STAY DIFFERENT™ promise”.
