The winner was announced at the Closing Ceremony of the 53rd ICCA Congress, taking place 1-5 November in Antalya, Turkey. Monaco Convention Bureau was awarded for their campaign aimed at overcoming negative stereotypes by twisting clichés around to reposition their brand.
Patrick Delaney, Chairman of the Judging Panel of the Best Marketing Award: “We were very impressed with the quality of the entries and in particular of the finalists. Once again the Best Marketing Award session had an extraordinary attendance which shows the magic and ICCA’s DNA in sharing knowledge and best practice.”
Mrs. Laurence Papouchado, Deputy Director of Monaco Convention Bureau upon receiving the Award: “We are very honoured and proud to receive this very prestigious award. Our entire team has worked very hard in order to implement our new MICE Marketing campaign and this award shows that we are on the right path. Our sincere thanks goes to all ICCA members and jury that selected us for the ICCA Best Marketing Award 2014.”
Congratulations also go out to the other finalists of this year’s Best Marketing Award: Amsterdam Marketing and Wonderful Copenhagen Convention Bureau. The three finalists presented their successful marketing campaigns at the 53rd ICCA Congress in Antalya, Turkey.
The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by Bedouk Meetings & Events Media (http://www.bedouk.com) and is open to ICCA members only.
The 2014 ICCA Congress attracted over 900 participants from 72 countries, making it the most global ICCA Congress ever.
