A recent survey has stated that 83% of people in the UK with disabilities had ‘walked away’ from making a purchase, as they were either unable or unwilling to do so. This could be for many reasons, including refusal to do business with an inaccessible company, frustration over how long it has taken to complete a task, poorly designed websites or staff that were not disability confident enough.
A recent survey has stated that 83% of people in the UK with disabilities had ‘walked away’ from making a purchase, as they were either unable or unwilling to do so.
This could be for many reasons, including refusal to do business with an inaccessible company, frustration over how long it has taken to complete a task, poorly designed websites or staff that were not disability confident enough.
Inaccessible websites, telephone systems and printed documentation were all cited as reasons respondents didn’t make a purchase. When taking into account the amount of people worldwide who may have ‘walked away’ from a purchase, and therefore the amount of money lost, it is clear to understand why the trillions of dollars are not being accessed by companies globally.
There are around 1 Billion People living with disabilities worldwide. There is a reported disabled spend of $2.3 trillion a year from private earnings, on top of the $1.3 trillion spent from state support. There is a compelling business case here for addressing the accessibility of your products, services and environments.
Over recent decades there has been massive progress in technology enabling people with disabilities to browse for products and services with the help of assistive technology. In particular, mobile devices, driving this change with accessibility features being included as standard. Having the ability to shop online through mobile and desktop devices can open up a market to people with disabilities, however this is only possible for companies who have integrated accessibility into their company ethos and the design of their mobile and digital platforms.
Destek Accessible Technology Solutions help you address the accessibility of your digital environments with a full technical audit of your websites and web applications. This is achieved by performing technical and user-based testing using a team of experienced auditors using an array of assistive technologies, which allows for accurate results.
We provide detailed analysis of the accessibility issues, helping you better understand the problem and will work with you to find practical solutions.
As well as this, we offer a range of solutions such as Training, Policy creation and Accessible Communications advice. We show you how to integrate accessibility into the design and content of websites and all forms of documentation and communication.
Over a third of people with disabilities said that good disability service was the primary reason for choosing a provider or product. With a customer base that includes people with a wide range of disabilities, you can unlock the disabled spend that is currently an untapped resource.
Find out more about Destek Accessible Tech. at www.destektechnology.com
