More than 400 delegates registered to attend MPI’s European Meetings & Events Conference (EMEC), which ended Tuesday in Copenhagen, a 27 percent increase from the 2015 event.
EMEC is MPI’s signature annual European event through which the association delivers top-rate education, networking and business opportunities to the international meeting and event community.
There were more than 250 attendees at MPI Foundation’s Rendezvous, a 33 percent increase compared to last year’s event in Kraków, Poland. Rendezvous is the Foundation’s signature fundraising event.
EMEC featured more than 30 education sessions, including general, certificate and campfire sessions, while 21 suppliers and 24 planners participated in MPI’s Hosted Buyer Program
EMEC also had a significant impact on social media:
• Generated 8.4 million impressions with the #EMEC16 hashtag over the past seven days.
• Nearly 3,000 tweets sent by 400-plus people, reaching an estimated 884,000 people.
• Tweets were written in English, Danish, French, Spanish, Italian, German, Haitian, Indonesian and Portuguese, reflecting the global nature of our MPI audience.
• Meetovation facilitators Bo Krüger and Ann Hansen leveraged social media to capture audience suggestions for the best title for the #EMEC16 book they were co-writing with the audience during the conference. That request generated 109,937 impressions on Twitter, reaching 27,380 people, 13 of whom suggested titles and 50 of whom voted on their favorites via a Twitter-promoted Google poll. The winning title, “MPI: Make People Interact,” was announced during the closing session.
• The EMEC 2016 audience was encouraged to tell their own story. In addition to thinking of themselves as the hero, they were asked to nominate a person at the conference who had supported them. That Twitter-based ask reached 26,180 people, generated 53,427 impressions and elicited nominations for five women. Noemi La Torre was selected as the top supporter.
• For the first time, MPI live-streamed general session content via @MPIinEurope’s Periscope channel; the opening general session attracted 400 live viewers and generated more than 1,000 hearts (viewer likes) from remote viewers worldwide.
• The MPI Global Event App had 375 total device activations, was opened more than 15,000 times and viewed more than 32,000 times through Tuesday.
Granada, Spain, was named the host destination for EMEC 2017.
This story was originally published by Rich Luna, MPI Blog on 9 Feb 2016.
