London & Partners took to the stage at the first annual World Media Awards (WMA), as its Official Guest of Honour campaign won both the WMA Grand Prix for the best content marketing campaign in the world, as well as the World Media Award for Travel & Tourism.
The 2015 campaign, which followed the journey of Adaeze Uyanwah as she experienced a once-in-a-lifetime trip to the capital, was created by The Brooklyn Brothers and beat campaigns from brands including AirBnB, Land Rover and Microsoft, to take home the top prize at the VIP ceremony in central London.
The World Media Awards, launched by the World Media Group give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.
The win comes just as London & Partners launches its latest tourism campaign for the city, Fans of London, which seeks to celebrate the blockbuster events, exhibitions and anniversaries taking place across the capital this year. Highlights include: the Queen’s 90th Birthday, the 400th anniversary of Shakespeare’s legacy, Harry Potter and the Cursed Child, and the world’s first Rolling Stones exhibition.
A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.
