ITB MICE Forum: where convention and event industry experts exchange knowledge

Share this

The leading industry association VDVO is the official partner of the MICE event – a wide-range programme of lectures – MICE Hub and MICE Night networking events

Berlin, 22 January 2018 – Creating a festive atmosphere at events, evaluating events and how to manage diverse audiences – these are just some of the topics which the ITB MICE Forum will be examining at this year’s ITB Berlin Convention. The forum targets visitors representing the Meeting, Incentive, Convention and Event industry and will take place on 8 March 2018 in the Convention Hall 7.1a (Room New York 2) from 10.45 a.m. to 2.45 p.m. The Association of Event Organisers (VDVO) is the official partner of the MICE event.

The MICE Forum programme will feature numerous lectures and presentations by experts. Against the backdrop of growth in interactive event formats, Dr. Christina Buttler, director of Business Development Healthcare at MCI Deutschland, will talk about how to manage conservative audiences who are unwilling to participate in such formats. Afterwards, discussion will focus on creating a festive atmosphere at events. The idea is to move away from conventional and rigid concepts. Instead, planners are aiming more for the general effects of informal encounters and a relaxed atmosphere.

In his lecture focusing on ‘Culture’, the cultural marketing expert Hans-Conrad Walter and founder of Causales will highlight the importance of an emotive and spirited attitude. In his view, participants making an active contribution to events are an important factor. Presentations by experts will round off the lecture series, including Prof. Dr. Hans Rück, dean of the Faculty of Tourism and Transport Studies at Hochschule Worms. He will look at in-depth and practical ways to measure an event’s success, something which at present takes place regularly only in one-third of cases.

Representatives of the MICE industry at the ITB Berlin Convention will also have an opportunity to attend networking events. Taking as its slogan ’Meet the MICE Minds’, the VDVO will introduce industry experts and exhibitors at the MICE Hub, a special display area. Located in-between the Business Travel segment and MICE Forum plenum, the MICE Hub is easy to reach for trade visitors.

This year the MICE Night, an exclusive event, will celebrate its debut. Messe Berlin and the VDVO will extend an invitation to come to the International Club Berlin, which is within easy walking distance. There, representatives of the industry can meet others in an informal atmosphere and discuss the day’s topics. Registrations for the event will be accepted at http://itb.vdvo.de. Members of the VDVO can take advantage of preferential access and free admission.

For more information on MICE topics at the ITB Berlin Convention please visit www.itb-convention.com/ITBBerlinConvention/Segments/MICE/.

Cheap Flights to Berlin

OriginDeparture atReturn atFind tickets
Budapest25 January 202526 January 2025Tickets from 44
Milan10 February 202516 February 2025Tickets from 57
Riga30 November 20241 December 2024Tickets from 64
Edinburgh7 January 202511 January 2025Tickets from 65
Copenhagen10 January 202513 January 2025Tickets from 71
Venice29 November 20241 December 2024Tickets from 76
Barcelona10 February 202516 February 2025Tickets from 77
Rome7 March 20259 March 2025Tickets from 77
Vilnius17 November 202418 November 2024Tickets from 79
Paris20 January 202523 January 2025Tickets from 79
Belgrade2 December 20248 December 2024Tickets from 84
London8 February 202512 February 2025Tickets from 86
Geneva27 November 20243 December 2024Tickets from 86
Tirana21 November 202423 November 2024Tickets from 87
Oslo25 November 202428 November 2024Tickets from 88
Iasi23 November 202426 November 2024Tickets from 90
Malaga29 November 20241 December 2024Tickets from 92
Tallinn25 January 202527 January 2025Tickets from 92
Valencia8 December 202410 December 2024Tickets from 93
Brussels22 November 202424 November 2024Tickets from 93
Chisinau25 March 202529 March 2025Tickets from 94
Zurich11 November 202416 November 2024Tickets from 95
Stockholm13 November 202419 November 2024Tickets from 103
Nice13 January 202519 January 2025Tickets from 107
Amsterdam8 December 202410 December 2024Tickets from 111
Sofia22 November 202423 November 2024Tickets from 117
Antalya25 December 202431 December 2024Tickets from 125
Istanbul24 March 202529 March 2025Tickets from 126
Thessaloniki6 December 20248 December 2024Tickets from 127
Krakow7 December 20248 December 2024Tickets from 128
Dublin30 November 20243 December 2024Tickets from 129
Podgorica25 November 202428 November 2024Tickets from 130
Lisbon30 November 20245 December 2024Tickets from 134
Madrid2 December 20244 December 2024Tickets from 135
Warsaw13 January 202517 January 2025Tickets from 135
Stuttgart23 January 202528 January 2025Tickets from 136
Helsinki4 March 20259 March 2025Tickets from 140
Kutaisi1 December 20245 December 2024Tickets from 144
Malta20 February 202524 February 2025Tickets from 145
Vienna13 December 202417 December 2024Tickets from 145
Prague10 February 202516 February 2025Tickets from 146
Larnaca20 March 202525 March 2025Tickets from 150
Bucharest23 November 202424 November 2024Tickets from 151
Yerevan16 January 202522 January 2025Tickets from 151
Lyon15 November 202417 November 2024Tickets from 152
Umea22 January 202526 January 2025Tickets from 156
Porto11 December 202414 December 2024Tickets from 160
Paphos29 November 20241 December 2024Tickets from 164
Frankfurt15 January 202519 January 2025Tickets from 166
Cologne16 November 202419 November 2024Tickets from 168
Memmingen28 November 202430 November 2024Tickets from 168
Marrakech27 January 20252 February 2025Tickets from 170
Munich16 November 202417 November 2024Tickets from 173
Varna30 November 20243 December 2024Tickets from 174
Kirkenes7 April 202513 April 2025Tickets from 175
Gdansk16 November 202417 November 2024Tickets from 175
Kaunas16 November 202418 November 2024Tickets from 177
Athens6 December 20249 December 2024Tickets from 177
Dubrovnik16 November 202418 November 2024Tickets from 181
Baku13 February 202517 February 2025Tickets from 182
Agadir24 November 202430 November 2024Tickets from 183
Turin29 November 20242 December 2024Tickets from 185
Strasbourg15 December 202419 December 2024Tickets from 188
Zagreb5 December 20248 December 2024Tickets from 189
Rzeszow27 December 202429 December 2024Tickets from 189
Cagliari15 November 202419 November 2024Tickets from 192
Toulouse22 January 202524 January 2025Tickets from 192
Ercan19 November 202422 November 2024Tickets from 193
Hurghada9 December 202412 December 2024Tickets from 204
Dusseldorf21 November 202424 November 2024Tickets from 205
Marseille23 November 202424 November 2024Tickets from 205
Izmir5 January 202511 January 2025Tickets from 206
Tbilisi18 November 202424 November 2024Tickets from 214
Eindhoven22 November 202424 November 2024Tickets from 221
Pisa14 November 202417 November 2024Tickets from 222
Florence20 December 202422 December 2024Tickets from 222
Bologna20 December 202424 December 2024Tickets from 223
Salzburg15 November 202417 November 2024Tickets from 224
Alicante16 April 202518 April 2025Tickets from 224
Mersin27 December 202431 December 2024Tickets from 224
Casablanca17 January 202521 January 2025Tickets from 225
Luxembourg15 November 202417 November 2024Tickets from 232
Ljubljana16 November 202418 November 2024Tickets from 235
Innsbruck20 December 202421 December 2024Tickets from 235
Turku18 November 202421 November 2024Tickets from 237
Bratislava15 November 202418 November 2024Tickets from 249
Reykjavik6 December 20249 December 2024Tickets from 258
Abu Dhabi6 December 20249 December 2024Tickets from 259
Ankara4 January 20258 January 2025Tickets from 267
Sharm el Sheikh13 November 202416 November 2024Tickets from 269
Dubai14 November 202418 November 2024Tickets from 270
Rhodes12 December 202415 December 2024Tickets from 274
Tivat13 December 202415 December 2024Tickets from 283
Trieste16 November 202418 November 2024Tickets from 285
Sarajevo15 November 202418 November 2024Tickets from 297
Hamburg9 November 202410 November 2024Tickets from 300
Sharjah20 February 202523 February 2025Tickets from 302
Karlsruhe/Baden Baden15 November 202418 November 2024Tickets from 303
Cairo19 January 202522 January 2025Tickets from 315
Almaty25 November 202428 November 2024Tickets from 331

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Author: Editor