
A frequent challenge in the meeting and event industry is how to source fresh and creative ideas. One solution is to step out of your comfort zone and that’s exactly what planners at IMEX in Frankfurt, taking place 15 – 17 May, were able to do.
As part of a new partnership between C2 International and the IMEX Group, C2 brought their innovative Learning Labs to the show – the first time they have appeared in Europe.
The Learning Labs, located in the show’s dedicated learning zone, are part of C2’s mission to innovate and offer fresh perspectives for face to face events.
At the Sky Lab, planners could take part in a brain storm in mid-air, focusing on creativity, innovation and delegate engagement. These sessions were a hit with many seeing how the Sky Lab could offer a fresh experience for their clients, as Kate Neville from The Boston Consulting Group explains: “Innovation and disruption are exactly what we seek to bring to our clients. The Sky Labs really awakens your senses and is a great way to give delegates a fresh experience – it certainly beats a PowerPoint!”
At C2’s In the Dark Lab, planners were plunged into darkness, enabling them to fine tune their focus and discuss current trends – this proved very popular with many sessions fully booked.
Giant Dundu puppets, which roamed the area meeting delegates, a giant floor piano, caricaturists from Company Comics and Musicworks musicians were some of the fun, experiential ideas planners could discover in the new Live Zone.
Mister Piano (and his giant piano) was a wonderful musical accompaniment to the busy, buzzy Live Zone area as Natalia Voskanyants from Liberty International Tourism Group in Russia explains: “Having played the giant piano I can see how this would be a good fit for some of my events – I run many team building events and this is a good way to get participants working together and having fun”. Melissa Lim from MCI Group Asia adds: “This could be a great ice breaker to begin a conference or incentive. The giant piano – and many of the innovations here today – are really innovative and engaging.”
The ZEUS Co-Working Campus, in cooperation with Design Offices, created a meeting and lecture area with a packed programme of sessions on digital trends and developments in the MICE industry, the workplace needs of generations Y and Z, current and future technology challenges in the areas of technology and diversity and gender equality.
Innovation and creativity are the focus of many education sessions taking place in the Inspiration Hub. The three Cs – communication, creativity and collaboration – were explored by experiential music agency, Song Division.
Applying creative thinking to creating a legacy was explored in ‘Redefining leadership success with an innovation mindset.’ Planners learnt from practical group exercises how to channel a positive and open mindset and put the focus on collaboration not competition – “we need to value team effort not just the individual’’ explained the speaker Aurélie Ferron from Sustained Impact. She added: “Innovation doesn’t mean starting from scratch’’ and urged planners to gather the views of others and build on existing ideas.”
Carina Bauer, CEO of the IMEX Group, explains: “We know that fresh ideas rarely appear from thin air – the right conditions needs to be created for inspiration to strike. Whether it’s being elevated into mid-air, plunged into darkness or playing a giant piano, we hope that planners will come away with creative tools to apply to their own events at the same time as having a little fun!”
Cheap Flights to Frankfurt
Origin | Departure at | Return at | Find tickets |
---|---|---|---|
Dublin | 8 May 2025 | 10 May 2025 | Tickets from 39 |
London | 23 April 2025 | 28 April 2025 | Tickets from 42 |
Sofia | 15 May 2025 | 20 May 2025 | Tickets from 43 |
Milan | 23 May 2025 | 25 May 2025 | Tickets from 60 |
Rome | 5 September 2025 | 7 September 2025 | Tickets from 97 |
Malaga | 29 May 2025 | 30 May 2025 | Tickets from 106 |
Istanbul | 15 May 2025 | 20 May 2025 | Tickets from 113 |
Bologna | 17 May 2025 | 18 May 2025 | Tickets from 127 |
Barcelona | 10 July 2025 | 13 July 2025 | Tickets from 141 |
Paris | 2 May 2025 | 8 May 2025 | Tickets from 144 |
Riga | 5 June 2025 | 10 June 2025 | Tickets from 147 |
Berlin | 4 July 2025 | 6 July 2025 | Tickets from 147 |
Pisa | 22 May 2025 | 25 May 2025 | Tickets from 148 |
Belgrade | 2 June 2025 | 8 June 2025 | Tickets from 154 |
Venice | 2 July 2025 | 5 July 2025 | Tickets from 163 |
Antalya | 13 May 2025 | 14 May 2025 | Tickets from 163 |
Vilnius | 27 June 2025 | 30 June 2025 | Tickets from 167 |
Warsaw | 22 May 2025 | 25 May 2025 | Tickets from 168 |
Alicante | 14 May 2025 | 19 May 2025 | Tickets from 169 |
Krakow | 22 May 2025 | 25 May 2025 | Tickets from 171 |
Chisinau | 12 May 2025 | 16 May 2025 | Tickets from 171 |
Podgorica | 25 June 2025 | 27 June 2025 | Tickets from 174 |
Budapest | 2 June 2025 | 8 June 2025 | Tickets from 177 |
Larnaca | 16 May 2025 | 20 May 2025 | Tickets from 178 |
Zagreb | 20 April 2025 | 22 April 2025 | Tickets from 182 |
Madrid | 19 May 2025 | 20 May 2025 | Tickets from 191 |
Vienna | 21 April 2025 | 25 April 2025 | Tickets from 201 |
Hamburg | 21 April 2025 | 22 April 2025 | Tickets from 202 |
Munich | 2 May 2025 | 4 May 2025 | Tickets from 203 |
Lyon | 29 May 2025 | 2 June 2025 | Tickets from 203 |
Katowice | 22 May 2025 | 25 May 2025 | Tickets from 210 |
Kutaisi | 26 May 2025 | 31 May 2025 | Tickets from 212 |
Tallinn | 3 September 2025 | 5 September 2025 | Tickets from 223 |
Gdansk | 24 June 2025 | 30 June 2025 | Tickets from 226 |
Tenerife | 23 April 2025 | 29 April 2025 | Tickets from 229 |
Valencia | 1 May 2025 | 2 May 2025 | Tickets from 237 |
Tbilisi | 2 December 2025 | 8 December 2025 | Tickets from 237 |
Catania | 5 May 2025 | 7 May 2025 | Tickets from 240 |
Yerevan | 15 May 2025 | 21 May 2025 | Tickets from 243 |
Nantes | 2 March 2026 | 5 March 2026 | Tickets from 251 |
Turin | 5 July 2025 | 6 July 2025 | Tickets from 253 |
Geneva | 1 May 2025 | 4 May 2025 | Tickets from 254 |
Lanzarote | 23 April 2025 | 29 April 2025 | Tickets from 256 |
Trieste | 18 May 2025 | 22 May 2025 | Tickets from 257 |
Wroclaw | 3 June 2025 | 5 June 2025 | Tickets from 264 |
Porto | 5 June 2025 | 9 June 2025 | Tickets from 283 |
Varna | 17 July 2025 | 20 July 2025 | Tickets from 299 |
Baku | 1 June 2025 | 2 June 2025 | Tickets from 309 |
Marseille | 28 April 2025 | 1 May 2025 | Tickets from 311 |
Menorca | 2 August 2025 | 7 August 2025 | Tickets from 318 |
Pristina | 15 August 2025 | 17 August 2025 | Tickets from 328 |
Ljubljana | 19 April 2025 | 22 April 2025 | Tickets from 338 |
Adler/Sochi | 13 May 2025 | 19 May 2025 | Tickets from 340 |
Sharjah | 8 May 2025 | 11 May 2025 | Tickets from 343 |
Almaty | 8 September 2025 | 14 September 2025 | Tickets from 346 |
Malta | 24 April 2025 | 28 April 2025 | Tickets from 358 |
Dubai | 8 May 2025 | 11 May 2025 | Tickets from 375 |
Mineralnye Vody | 11 May 2025 | 15 May 2025 | Tickets from 376 |
Abu Dhabi | 30 April 2025 | 5 May 2025 | Tickets from 377 |
Saint Petersburg | 1 December 2025 | 5 December 2025 | Tickets from 392 |
Moscow | 13 May 2025 | 18 May 2025 | Tickets from 394 |
Bishkek | 22 April 2025 | 24 April 2025 | Tickets from 398 |
Tashkent | 16 September 2025 | 21 September 2025 | Tickets from 402 |
Astana | 11 June 2025 | 16 June 2025 | Tickets from 402 |
Aktau | 28 June 2025 | 2 July 2025 | Tickets from 421 |
Vladikavkaz | 23 April 2025 | 29 April 2025 | Tickets from 437 |
Bourgas | 4 May 2025 | 10 May 2025 | Tickets from 456 |
Girona | 4 May 2025 | 6 May 2025 | Tickets from 476 |
Boston | 6 June 2025 | 11 June 2025 | Tickets from 486 |
Gazipasa | 20 April 2025 | 21 April 2025 | Tickets from 509 |
Ufa | 20 April 2025 | 25 April 2025 | Tickets from 519 |
Shymkent | 16 September 2025 | 21 September 2025 | Tickets from 529 |
Yekaterinburg | 13 May 2025 | 18 May 2025 | Tickets from 535 |
Uralsk | 14 May 2025 | 20 May 2025 | Tickets from 536 |
Kazan | 14 May 2025 | 16 May 2025 | Tickets from 545 |
Tartu | 8 August 2025 | 10 August 2025 | Tickets from 557 |
Miami | 12 May 2025 | 13 May 2025 | Tickets from 586 |
Novosibirsk | 10 May 2025 | 12 May 2025 | Tickets from 587 |
Samara | 11 May 2025 | 16 May 2025 | Tickets from 591 |
Seoul | 12 July 2025 | 18 July 2025 | Tickets from 597 |
Omsk | 24 September 2025 | 30 September 2025 | Tickets from 597 |
Perm | 14 May 2025 | 17 May 2025 | Tickets from 609 |
New York | 29 May 2025 | 1 June 2025 | Tickets from 611 |
Kaliningrad | 1 June 2025 | 4 June 2025 | Tickets from 641 |
Naberezhnye Chelny | 14 May 2025 | 17 May 2025 | Tickets from 643 |
Portland | 7 May 2025 | 10 May 2025 | Tickets from 644 |
Minsk | 9 September 2025 | 15 September 2025 | Tickets from 649 |
Izhevsk | 13 May 2025 | 17 May 2025 | Tickets from 688 |
Orenburg | 23 April 2025 | 28 April 2025 | Tickets from 711 |
Mombasa | 30 April 2025 | 2 May 2025 | Tickets from 713 |
Groznyy | 23 April 2025 | 29 April 2025 | Tickets from 728 |
Tyumen | 18 June 2025 | 23 June 2025 | Tickets from 734 |
Copenhagen | 19 April 2025 | 22 April 2025 | Tickets from 765 |
Chelyabinsk | 16 July 2025 | 22 July 2025 | Tickets from 801 |
Saratov | 1 May 2025 | 2 May 2025 | Tickets from 816 |
Toronto | 7 August 2025 | 10 August 2025 | Tickets from 817 |
Magas | 5 May 2025 | 6 May 2025 | Tickets from 833 |
Krasnojarsk | 12 May 2025 | 16 May 2025 | Tickets from 856 |
Orsk | 12 June 2025 | 18 June 2025 | Tickets from 865 |
Bangkok | 29 April 2025 | 30 April 2025 | Tickets from 901 |