Innovation, specialisation and its trend-setting focus make FITUR, the International Tourism Fair, the centre of the entire international tourism community’s attention. It will be held at IFEMA from January 23rd to 27th. This edition will take advantage of the propitious moment for the industry and feature top-quality and representative content with the latest offering from the different destinations, their strategies and solutions focused on optimising business, sustainability and travellers’ experience.
The big international tourism event to be held at IFEMA from January 23rd to 27th
FITUR’s ability to bring together this volume of information, innovative proposals and tourism models have led IFEMA to launch a new observatory: FiturNext. In three years, this pioneering initiative will serve to identify the keys to tourism in the future and identify the elements that will have a positive impact economically and socially as well as culturally and environmentally.
In terms of specialisation, FITUR will also feature a new section dedicated to promoting screen tourism: FITUR CINE/SCREEN TOURISM. For the B2B industry, IFEMA will launch FITUR MITM –MICE & BUSINESS focused on the meeting, incentives, congresses and events (MICE) industry. In addition, FITUR FESTIVALES will incorporate new content and activities, such as the music festival, FITUR ES MUSICA. Meanwhile, technology, digital transformation and many of the latest avantgarde trends will be the stars of FiturTech and Fitur Know How & Export. For its part, FITUR GAY will showcase the most emblematic destinations for the LGBT community.
This incredible offering is complete with a programme of conferences and organised within the FITUR framework by various international institutions such as UNWTO, CIMET and INVESTOUR. This year, the World Travel and Tourism Council (WTTC) has also organised new activities.
