Thomas Cook has announced a restructure of its Marketing function to increase the focus on its growing own-brand hotels and resorts business. David Child, currently Head of Communications for Thomas Cook Hotels and Resorts, will add marketing to his responsibilities in a new combined role which aims to deliver a consistent and coordinated approach to the promotion of the group’s own-brand hotels across all its markets.
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As Head of Communications and Marketing, Hotels & Resorts, David will work in partnership with the heads of marketing and communications in each market to drive increased awareness and attract new customers to Thomas Cook’s own-brand hotels. He will have a particular focus on the hero brands of Casa Cook and Cook’s Club along with the 20 new hotel openings scheduled for this summer.
Enric Noguer, Chief of Hotels and Resorts, said: “By creating a combined marketing and communications role within our Hotels and Resorts business, we aim to accelerate our ambition to make Thomas Cook famous for its own-brand hotels across all our markets. I am delighted that David is taking on this broader role and look forward to seeing him working with all our markets to bring our hotels to life for customers across all channels.”
Alongside today’s announcement is the news that after five years with the business, Jamie Queen has decided to leave Thomas Cook at the end of April to pursue new challenges. Jamie has held a number of senior marketing and ecommerce roles, both in the UK and at Group level, most recently as Group Marketing Director.
In the UK, Phil Gardner will assume responsibility for UK Marketing in addition to his existing Commercial remit.
