- Due to unprecedented demand from its customer base, MarketHub events from 2020 will now be held annually in the Americas, Europe and Asia-Pacific.
- Additionally, Hotelbeds to launch hotelier focused events in 2020, based on the successful MarketHub format.
- Decision follows the high return of investment that Hotelbeds has experienced from its own large-scale events vs traditional industry tradeshows.
Palma, Spain 10th September 2019. Hotelbeds, the world’s leading bedbank, has today confirmed its plans to expand its successful MarketHub formula.
From 2020 the MarketHub events – typically attended by up to 600 participants from leading tour operators, airlines, loyalty and points redemption schemes – will now be taking place on an annual basis in the Americas, Europe and Asia-Pacific.
MarketHubs are an invitation-only, three-day event that bring together the key decision makers of the top travel distribution players in a dynamic environment of presentations, networking and entertainment. These events have become a regular milestone in the calendar of Hotelbeds’ clients since their launch in 2009.
Additionally for 2020, Hotelbeds will hold hotelier focused events based on the successful MarketHub format. In the meantime, Hotelbeds will also be increasing the frequency of its regular series of smaller-scale events for its partners in destinations around the world.
Carlos Muñoz, Managing Director at Hotelbeds, comments:“Our MarketHub events for clients, and our hotelier events, have both proven incredibly popular. At these events we are able to spend quality time with our clients and hotel partners and discuss in detail all the ways we can grow our mutual business together.
“Our experience confirms that these events drive a much greater return vs. traditional tradeshow investment and as a result, we have decided to refocus our resources in this direction.
“Nonetheless we´ll still be attending industry events as delegates to walk the floor, speaking from the podium at conferences and tradeshows, and we’ll be taking a stand at ATM Dubai later this year too, so we look forward to welcoming many of you to our booth.”
