Meat Attraction, the International Meat Industry Trade Fair, organised by IFEMA and by the National Association of Meat Industries in Spain (ANICE), will hold its 3rd edition from 17-19 September, with 400 exhibitors expected to take part and 20,000 professionals from 50 countries.
Pavilion 12 will host Meat Attraction under the slogan “the event offering the best meats in the world”. The aim is to be a leading commercial instrument for companies and to assist them in their promotion and growth, as well as contributing to positioning the Spanish production and commercial sector as one of the main suppliers in the world.
China will be the Guest Importer Country, given its purchase capacity and enormous opportunities. A special promotion has also been carried out in 15 countries with the aim of consolidating established markets and boosting entry into other emerging markets.
Innovation will also have a strong presence in the Fair, incorporating the Innovation Hub, the directory for exhibitors’ innovations or star products. The Accelera Awards for Innovation will also be introduced in this edition, aimed at companies participating in the fair and which offer the best product or service that has been on the market for a maximum period of one year.
With the aim of meeting the increasing demand for organic and Iberian meat products, Meat Attraction will also incorporate two new areas –Ecorganic Market, aimed at companies specialising in organic products and IbéricoLand, a new monographic and specialist space for companies that sell Iberian Products from cuts of Iberian pigs.
