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2019 Global Destination Sustainability Index and Awards Released

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GDS-Index released the 2019 ranking of the sustainability performance of 50 global business tourism and events destinations, at the closing ceremony of the 58th ICCA Congress held in Houston.

The Global Destination Sustainability Index (GDS-Index) is the leading sustainability benchmarking and improvement programme for business tourism and events destinations around the world. The GDS-Index serves as a collaborative and competitive platform for Destination Management Organisations (DMOs) that promotes the sustainable growth of destinations, regions and countries through knowledge sharing, capacity building, strategy development and certification. Increasingly, the GDS Index is being used on a political level to allow local governments to evaluate their progress in sustainability.

In this fourth year of benchmarking, the GDS Index developed and aligned a more demanding set of criteria with other significant stakeholders including the Global Sustainable Tourism Council, the Social Progress Imperative and the Events Industry Council. With the help of an external technical advisory board, this process has brought transparency, rigour and additional value to the GDS Index, further embedding its use in the Meetings, Events and Tourism sectors.

GDS-Index 2019 Results

The GDS-Index benchmarks performance across four key areas: city’s environmental strategy and infrastructure; city’s social sustainability performance; industry supplier support; and the destination management organisation’s strategy and initiatives.

Gothenburg came top of the list of cities in the GDS-Index for the fourth year running. With a score of 89.64 out of a possible 100 points, and with a 7% improvement from last year, Gothenburg received the 2019 GDS-Index Leadership Award.

 

The 2019 GDS-Index results demonstrate that DMOs are in action on sustainability with a 29% increase in terms of overall performance from 2018. New destinations who advanced into the top 10 included Aalborg and Dublin, with significant jumps in performance for Glasgow, Sydney and Zurich.

2019 GDS-Index Awards

The 2019 GDS-Index Awards were announced simultaneously to honour the sustainability performance, innovation and improvement of the destinations.

The judging panel, made up of six industry experts, selected Sydney to win the GDS-Index Innovation Award for its outstanding “Sustainable Destination Partnership”; a multi-stakeholder collaboration that has resulted in the environmental footprinting of the Sydney hospitality sector, then the co-creation of a strategy to achieve a 70% reduction in carbon emissions and divert 90% of its waste by 2030. The jury was also impressed by the joint second place projects presented by Wonderful Copenhagen for its Stakeholder Engagement programme and the Green Supply Chains initiative of Ljubljana Tourism.

For the first time, the GDS-Index Best Improver Award was presented to a region, with the honours being installed on the Meet in Ireland Partnership representing Dublin, Limerick, Cork and Kerry. They joined the GDS-Index in 2018 with a vision to collaborate and improve destination sustainability as a region. Aalborg and Ljubljana also made major performance and ranking jumps.

 

City 2019- 2018 Score Improvement
Kerry 35.25
Limerick 24.13
Dublin 23.69
Aalborg 23.44
Ljubljana 20.04
The GDS Index witnessed many examples of sustainability leadership and best practice from multiple destinations including; Copenhagen, Malmö, Lausanne and Glasgow (strategy), Ireland and Flanders (region programs), Brisbane and Sydney (collaboration and partnerships), Monaco, Lyon and Helsinki (Marketing & Comms) and Gothenburg (Reporting).
Quotes
James Rees, President of ICCA commented “As the effects of climate change become evident and social pressure for action increases, the meetings and events industry must continue to create positive economic impact for destinations, but also help influence the social and environmental policies that are affected by our business. Destination Management Organisations are a key catalyst and enabler of a sustainable visitor economy, and I am delighted to see the GDS-Index evolving and playing a vital role in accelerating the creation of sustainable destinations.”
Guy Bigwood, Managing Director of the GDS-Index: “This years results provide positive signs of a global shift in how Destination Management Organisations integrate sustainability into their strategy, value proposal, stewardship and reporting activities. The results also highlight the need for DMOs to get much better at developing an inspiring vision of change, engaging their stakeholders and managing resources to implement and measure social impact for their communities and visitors.”
Petra Stusek, President of European Cities Marketing: “I am thrilled to see the GDS-Index evolve into a global movement for change. To me, all participating destinations are leaders and deserve recognition for being on the path to create more sustainable places to visit, meet and thrive in. The GDS Index inspires other destinations to follow their example; the DMO of tomorrow must help ensure sustainable growth and actively work the visitor economy to make a positive impact on the city; socially, environmentally, culturally and democratically.“
Sebastien Tondeur, MCI Chief Executive Officer, said: “We are avid supporters of the GDS-Index as it helps our industry to ensure that sustainability is a core part of our client value offering, while driving the positive impact of events on the communities we serve. I am inspired to see such a high level of commitment to sustainability and the improvement from the destinations. I would like to congratulate the winners for their performance and achievements”.
Paul Mockler Head of Commercial Development at Fáilte Ireland commented; “We invest in the sustainable development of tourism across the country to ensure that communities nationwide can benefit from the social and economic impact tourism brings to Ireland. We are delighted to see our investment in sustainable practices across our conventions bureaux in Dublin and the regions being recognised with this special merit award. We are at that start of our journey to become recognised as a world leading sustainable destination and look forward to further exciting developments in the coming months.”
Other key results
Best DMO Performance 2019 DMO Score
Gothenburg 94
Copenhagen 83
Zurich 82
Glasgow 78
Sydney 77

 

Best Environment Performance 2019 Environment Score
Copenhagen 87
Zurich 87
Reykjavik 85
Oslo 85
Bergen 85

 

Best Social Performance 2019 Social Score
Uppsala 94
Espoo 94
Stockholm 94
Malmö 94
Gothenburg 94 94

 

Best Supplier Performance 2019 Supplier Score
Gothenburg 100
Copenhagen 95
Uppsala 85
Stockholm 80
Zurich 80

For the 2019 GDS-Index click here.

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Author: Editor