#CRUISES #FITUR #TRAVELTRADE #SUMMER2025
Talks by professionals, cruisers meet-ups, activities and the third edition of the Cruceroadicto Awards mark the agenda of this edition dedicated to the growing blue tourism.
Organised by FITUR together with Cruceroadicto.com, the section will be held within the framework of the International Tourism Trade Fair from 22 to 26 January.
Madrid – FITUR Cruises, the space dedicated to the world of cruises at the International Tourism Trade Fair organised by IFEMA MADRID, promises a packed programme of activities and presentations aimed at both professionals and the general public with which to discover the latest news and future trends of the industry.
Over the five days of the Fair (22 to 26 January), FITUR Cruises, organised by FITUR in collaboration with Cruceroadicto.com, announces different initiatives aimed at showcasing the essence of cruise tourism. Cruise Campus is an innovative system of mini-courses that, in a practical way and with the help of experts in different areas of marketing, communication and even professional travellers, will be dealing with aspects related to the cruise experience from all perspectives.
At the weekend, in addition to the Cruise Campus talks, the popular Cruise Scavenger Hunt sponsored by Intermundial will be taking place, in which teams must solve clues and visit a series of cruise ship stopover destinations throughout the FITUR halls to enter a final draw to win cruises for two, excursion vouchers or travel insurance.
Along with this, on Thursday 23 January, FITUR Cruises will hold the third edition of the Cruceroadicto Awards in an event attended by the finalists in each category. These international awards are the only cruise awards voted 100% by the Spanish-speaking travel community. In this regard, to guarantee that it is the traveller who has the last word, these are the first awards in Spain to be certified by the AENOR quality mark ‘commitment to transparency and impartiality’. The awards will be presented in the categories of best ship, cruise line and port of the year 2024.
Likewise, this edition has an important participation with leading cruise lines, such as Costa Cruises (Italy); Baluma Cruises, representatives in Spain of Celebrity Cruises (United States) and Azamara (United States); NCL Holding, with Norwegian Cruise Line (United States), Oceania Cruises (United States) and Regent Seven Seas (United States) and Emerald Spanic cruise agency and representatives in Spain of Emerald Cruises (Australia) and Scenic Luxury Cruises (Australia). Shore2Shore, a company dedicated to excursions and tours for cruises in Spanish, will also be present.
Full programme of FITUR Cruises 2025
Wednesday 22 January
Puertos de encrucijada: Los destinos de cruceros entre la bienvenida y el desafío (Stopover ports: the destinations of cruises between the welcome and the challenge)
(Frank Babinger, Professor at the Faculty of Commerce and Tourism UCM)
Descubre la experiencia de navegar en una compañía premium (Discover the experience of sailing with a premium company)
(Celebrity Cruises / Azamara)
La opción más completa para las vacaciones (The most complete option for holidays)
(Costa Cruises)
Thursday 23 January
Cómo es y qué busca el crucerista? (What is the cruiser like and what does he/she look for?) Trends for 2025
(Cruceroadicto.com)
Cómo viajar en ultra-luxury con todos los lujos incluidos (How to travel in ultra-luxury with all the luxurious extras included)
(Regent Seven Seas Cruises)
Qué es realmente un crucero de lujo? Claves para comercializarlo (What really defines a luxury cruise? Keys to marketing it)
(Emerald Spanic)
2024 CRUCEROADICTO AWARDS
Announcement of the winners of the third edition in an event attended by the finalists in each category: best ship, cruise line and port of the year 2024.
Friday 24 January
Your World. Your Way. Redefiniendo los cruceros ultra premium (Redefining ultra-premium cruises)
(Oceania Cruises)
Claves del éxito y popularidad de las excursiones de cruceros en español (Keys to the success and popularity of Spanish-speaking cruise tours)
(Shore2Shore)
Disfruta MÁS en tus vacaciones! (Enjoy MORE on your holiday!)
(Norwegian Cruise Line)
Saturday 25 January
Un faro de esperanza en el mar (A beacon of hope at sea)
(Mercy Ships Spain)
El seguro de viaje: Tu aliado para unas vacaciones de crucero perfectas (Travel insurance: Your ally for a perfect cruise holiday)
(Intermundial)
CRUISE SCAVENGER HUNT sponsored by Intermundial
Coffee & Cruises
A meet-up opportunity for both seasoned cruisers and those who are new to this wonderful world and are planning their first trip.
Sunday 26 January
Cruisers breakfast meet-up on Sunday morning
