Quintessentially British contract caterer Fare of London reports an increase of 20% in year on year event sales at its client venue Ironmongers’ Hall for the year ending December 2012. During one of the busiest ever fourth quarters, Fare of London secured significant event sales for the venue in the post-Olympic period and Christmas party season.
Fare of London Sales and Marketing Director Nick Le May said: “We are thrilled to have delivered such a resoundingly successful year in 2012, particularly in the aftermath of the Olympics which certainly had a negative effect on events business during the summer months. We have worked with Ironmongers’ Hall for more than three years now and have fine-tuned the sales and marketing message for meetings and events organisers, ensuring that we make the most of its unique attributes to provide something different in the heart of London.”
Colonel HPD Massey, The Clerk at Ironmongers’ Hall, commented: “Through sheer application and assiduous attention to detail, Fare have generated and delivered record results. Fare have proved themselves to be the ideal business partner both through their meticulous venue hire planning and presentation, and in superlative delivery of gastronomic excellence. We are delighted with the service delivered by the Fare of London team here at Ironmongers’ Hall.”
Fare of London delivers events sales and marketing services to its venue clients in addition to providing gourmet food with award winning chefs and exceptional service. Following a recent re-brand, Fare continues to invest in the development of its team to embody its new brand values of iconic, professional, memorable, passionate and innovative to ensure consistent, quality service from its 500-strong staff.
